02-Marketing

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2m-pmc : Management Consultants - Strategic Planning 2m-pmc - Management Consultants
2m-pmc : Management Consultants : Market Appraisal

MARKET ASSESSMENT

SUSTAINABLE MARKET POSITIONING

2m-pmc core functions involve all elements of a strategic plan and project lifecycle.

Commencing with an initial idea or corporate vision, 2m-pmc provide invaluable support through the creation and development of the Strategic Plan and verification of the Business Case through the project management of the implementation and operational phase.

Identification of appropriate strategies, based on detailed analysis and enhancement of the 3 Generic Competitive Strategies provides the business with the best fit and the optimum operational and investment basis on which to proceed.

Our extensive experience across a range of industries and businesses enables the application of lessons learned, leading to the identification of appropriate plans and alternatives and the implementation of best practice techniques.

2m-pmc : Management Consultants : Market Appraisal

COMPETITIVE STRATEGY


A business will succeed when recognising which dimensions of Competitive Strategy are the critical areas that underpin their operation, profitability and margin.

In looking to protect the business position - or to expand and grow the market share - the business must understand where their strengths and weakness lie, where they fit into the wider context of their industry and how they can work within the framework and structure of the industry.

The business also need to recognise or identify opportunities to shape the structure and operation of their strategic group - and  thus gain a potentially market leading advantage or higher profit based return.

2m-pmc : Management Consultants : Market Appraisal

CORE DIFFERENTIATORS


The following list identifies the major areas of core differences in competing businesses:-


2m-pmc work with the business to prepare a detailed assessment of their market, the companies position in that market, how they are positioned to work within the framework of the 5 competing forces and how best to develop their forward plans and thus formulate investment decisions.

2m-pmc : Management Consultants : Market Appraisal

LOGIC, STRUCTURE, PLANNING


2m-pmc recognises that there are no guarantees in business.

However, by adopting a logical, structured and planned approach, a full understanding of the context, environment, market condition -  and likely moves in the industry - will enable the business to make a more informed and therefore less risk based decision.

2m-pmc will work with the business to assess competitor dimensions, strengths and weaknesses in the market and in their competitors, identify signals in the market or strategic moves that may impact the business, their position in that market - and how best to formulate an action plan to protect or enhance the companies position.

2m-pmc : Management Consultants : Market Appraisal

VISION & SUCCESS

By creating a detailed and robust business case, grounded on solid market data and industry information, - this strategy can then by interrogated and revived prior to making any major financial commitment or implementing any major operational change.

By basing the Strategic Plan and subsequent Business Case on robust, verifiable and auditable Market Assessment data, the chances of success are substantially improved.


2m-pmc : Management Consultants : Market Appraisal 2m-pmc : Management Consultants : Market Appraisal 2m-pmc : Management Consultants : Market Appraisal

Using proven industry models, planning, control and risk management techniques 2m-pmc offers the business a value added, commercially attractive  and technically assured means to secure the value and benefits - thus securing maximum returns on investment.

2m-pmc : Management Consultants : Market Appraisal